hydraglow co.
HydraGlow Co. is your sidekick to skincare products, for example, ice globes to minimize puffiness. The target audience for this brand was a younger crowd, so I tried to loosen up and have fun with those letterforms while keeping it elevated. Below is my favorite concept, which was not chosen to move forward.
While this project was never completed, it was a great challenge for me to break out of my comfort zone and try something different.
PROJECT SCOPELogo Design
CLIENT: TISHA & AVA ODOWDYEAR: 2024LOCATION: FRANKLIN, TN
PROJECT GOALSTo design a logo that 1) is both fun and relatable to a young, female audience, 2) is aesthetically pleasing, and 3) can grab attention in a storefront. Below you can see the mood board that inspired the visual direction of this project!
my favorite concept:
