coastal collective

Coastal Collective is a brand for shore rental properties, hosted by Marissa Michos. The target audience is anyone who wants to cozy up at the coast in a cottage with homey decor, a neutral palette, and rest easy.

The branding is a juxtaposition of New York City energy and a cozy cottage by the shore. These are the words that came to mind when looking at Marissa’s inspiration: clean, airy, modern, + elevated.

PROJECT SCOPE

Brand Identity

Icon Illustrations

CLIENT: MARISSA MICHOS
YEAR: 2022-23
LOCATION: NEW JERSEY
PROJECT DETAILS

The rentals are in Ocean City, New Jersey, so it was important to design a brand that felt like vacation and relaxation while not sacrificing modern touches. Below is a mood board that I pulled together to assure Marissa and I were on the same page visually. The visual direction was merged NYC energy and the calmness of the sea. You can find their rentals here.

THE FINAL PRODUCT

The final project included custom logos, a warm and neutral color palette, iconography for the rental website, and typography. It was such a fun project to work on throughout the winter as I dreamed of beach days ahead!